COMMUNITIES

building and reaching URL/IRL communities is at the heart of what we do.

via our CC World Talent house - a network of exclusively managed creators and media properties - we reach millions of humans daily through engaging multimedia content across TikTok, Meta and YouTube.

We also own and operate niche communities that support the next generation of creators via business and mental health initiatives.

MAKE THAT GUAP

Guap is an ambitious, first-of-its-kind, invite-only private community of content creators that gives brands the opportunity to support, connect with, and develop 1:1 relationships with the rising stars of Gen Z.

This is the place where 1:1 takes precedence over 1:many.

With GUAP you can:

📦 get your products in the hands of micro-creators

📱 generate UGC and high-quality content

⬆️ take a grass-roots approach to influencer marketing

if you're a creator who wants to join our mission

MENTL.SESH

Counter Culture has exclusive partnership responsibilities for the mental-health brand consultancy, MENTL.SESH.

Founded by world-renowned lifestyle Psychotherapist to athletes, entertainers and creators alike, MENTL.SESH, the brainchild of CC Creator and LCSW Liz Beecroft partners with brands to produce culturally relevant programming in the mental health space, led by licensed practitioners. Together, we work to create impactful activations both internally and externally for organizations to walk the walk when it comes to supporting mental health initiatives.

With MENTL.sesh, you can:

💥 create impactful activations both internally and externally

🧠 integrate mental health initiatives into your existing marketing campaigns

✅ develop net-new concepts that have a sound foundation of mental health activities backed by ACTUAL experts